What good is your brilliant idea if no one understands it?

Frank J. Pietrucha

Consultant, Author, Trainer and Speaker Frank J. Pietrucha

I’ve been helping people explain hard-to-grasp ideas for over 20 years. As a communication advisor to dozens of high tech start-ups and a consultant to NASA, I see first hand how difficult it is for non-technical people to understand the advancements taking place in the world around us. This is a problem: If we want our bosses, investors, regulators and the general public to embrace new concepts, we have to do a better job of explaining them! So many great ideas fail simply because originators can’t describe what they are selling.

Clients seek me out to de-geek baffling concepts. I write/produce content for them, offer strategic advice and even train their employees to deliver highly effective communications. See more »

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Supercommunicators help regular folks make sense of an increasingly complex world.

  • Enable real people to see big-picture scenarios
  • Turn geek-speak into everyday language
  • Apply classic content development skills to a mindset befitting the evolving millennium
  • Make intimidating ideas less frightening in an era of overabundant input
  • Employ new digital tools to make learning easier

Hire Frank for consulting, writing, speaking engagements and corporate training.

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Supercommunicator… is written in clear, uncomplicated sentences. It focuses on helping communication professionals — or anyone who communicates on the job — hone their message for maximum impact…a guide to keep handy for the next time you absolutely have to trim that PowerPoint presentation from 50 slides to 35… offers lots of handy nuggets.”
Bloomberg BusinessWeek

More praise for Supercommunicator

Packed with solid advice, Supercommunicator is an excellent guide to help you improve and enhance your writing and communication skills.”

An era of complexity demands a fresh legion of communicators that can tame it. Frank Pietrucha calls them ‘supercommunicators’. They are professionals who are able to organize and synthesize vast amounts of data, and then transform them into compelling written and visual stories that their audiences can understand. With its mixture of short essays, case studies, and practical advice, this book is a neat resource for those interested in communicating with simplicity, clarity, and depth.”
Alberto Cairo, University of Miami, Author, The Functional Art

Frank Pietrucha serves up as many facets of communications as Baskin’ Robbins does flavors. Without lecturing, he illustrates how to attract and educate audiences via ever more complex communication tools… Is it a bird? Is it a plane? No, but it’s a book that ought to be required reading for every student or professional at any stage in his or her career.”

John J. Seng, CEO, Spectrum Science Communications, Chair, GLOBALHealthPR

Supercommunicator…. emphasizes how dramatically the twenty-first century has changed the ways in which people hear and process information, and it guides us in how to adapt our communication styles for today’s audiences.”
Candace Fleming, CIO and VP of Technology, Columbia University

From the brave new world of multimedia and infographics, to timeless lessons on finding a human voice and telling a compelling story, Frank Pietrucha’s book is your modern primer in communication.”
Paul Smith, Author, Lead with a Story

This is an important book.” The Chicago Tribune


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