Consultant, Author, Trainer and Speaker Frank J. Pietrucha
I’ve been helping people explain hard-to-grasp ideas for over 20 years. As a communication advisor to dozens of high tech start-ups and a consultant to NASA, I see first hand how difficult it is for non-technical people to understand the advancements taking place in the world around us. This is a problem: If we want our bosses, investors, regulators and the general public to embrace new concepts, we have to do a better job of explaining them! So many great ideas fail simply because originators can’t describe what they are selling.
Clients seek me out to de-geek baffling concepts. I write/produce content for them, offer strategic advice and even train their employees to deliver highly effective communications. See more »
Supercommunicators help regular folks make sense of an increasingly complex world.
- Enable real people to see big-picture scenarios
- Turn geek-speak into everyday language
- Apply classic content development skills to a mindset befitting the evolving millennium
- Make intimidating ideas less frightening in an era of overabundant input
- Employ new digital tools to make learning easier
Connect with Supercommunicator Frank Pietrucha for a complimentary consultation.
Digital Media Changes The Way We Experience Information
The Internet is changing our communications styles… and quite possibly our broader outlook on twenty-first century life. Perusing blocks of descriptive text, blogs, video features, interactive tools, and response mechanisms on a single screen offers us different experience with information than reading a page of text in a book.
Have you made the transition to digital? Or are you still thinking in analog? Most of us will evolve over time gradually switching to a digital mindset as new media drives us to change.
|Print Based Media Characteristics||Digital Media Characteristics|
|Defined Entry Point||Multiple Entry Points|
The left column shows where we’ve come from. A centuries-long tradition of static, text-heavy documents that progressed in a linear fashion grew out of the physical reality of what came off the printing press. On the other side, the right column reveals descriptions of where we’re heading. The digital medium gives content developers more flexibility to explain and express ideas. Multimedia opens the doors to an increasingly engaging environment stressing visual appeal, openness, as well as immediacy.
Back to Basics
Doing it the CIA Way
I met with the CIA’s Dean of Training while researching Supercommunicator. We had a great discussion about the challenges of communicating complicated subjects. The CIA is in the information business; analysts spend more time writing reports than conducting James Bond style espionage. A big part of the Agency’s training program is teaching new hires to write with precision. Here’s their secret weapon – six rules for effective intelligence writing – taken directly from The Analyst’s Style Manual.
- PUT YOUR MAIN IDEA UP FRONT. Inform your readers right away about what’s important and why
- WRITE SHORT PARAGRAPHS. Keep the reader’s interest and reduce the overload of information for the reader by writing short, well-developed paragraphs
- USE ACTIVE VOICE. Create mostly active sentences – avoid passive voice
- USE SHORT, CONVENTINAL WORDS. Conventional, but precise, concrete words are best
- WRITE SHORT SENTENCES. Limit sentences to what you can say aloud in one breath
- BE CORRECT, CREDIBLE, AND COMPLETE. Make sure your work is as error free as possible
Supercommunicator Video Tutor
Quick tips from Frank
- Get people fired up: when to use emotion in communication
- Make it real: Tell a story
- Is multimedia a fad? Not if you use it wisely
- The pitfalls of Powerpoint
- Visual communication is more important in the digital age
- Back to basics: what you need to know about using jargon, acronyms and big words
Taken from Frank’s discussion with David Rejeski, Director of the Woodrow Wilson International Center for Scholar’s Science and Technology Innovation Program.
BUY THE BOOK
Supercommunicator… is written in clear, uncomplicated sentences. It focuses on helping communication professionals — or anyone who communicates on the job — hone their message for maximum impact…a guide to keep handy for the next time you absolutely have to trim that PowerPoint presentation from 50 slides to 35… offers lots of handy nuggets.”
Packed with solid advice, Supercommunicator is an excellent guide to help you improve and enhance your writing and communication skills.”
This is an important book.” The Chicago Tribune