Book

Supercommunicator: Explaining the Complicated so Anyone can UnderstandOur society is on the cusp of radical change. Biotechnology, artificial intelligence, nanotechnology, synthetic biology and numerous other innovations are pushing us out of our comfort zones into an exciting, yet frightening new world.  My job as a supercommunicator is to help clients explain complicated ideas in a way that makes sense to nonspecialists. To get buy-in from bosses, investors, regulators or the general public you have to explain your idea to them in a way that is clear and meaningful.

A “Washington Post” bestseller, “Supercommunicator: Explaining The Complicated So Anyone Can Understand” is filled with a wealth of examples and suggestions from the pros. Contributors include Science Friday host Ira Flatow, father of the Internet Vint Cerf, and America’s top physician Dr. Anthony Fauci as well as supercommunicators from organizations like the Pew Research Center, NASA, The New York Times, National Academy of Sciences, IBM, National Geographic, Condé Nast Traveller, the Central Intelligence Agency and The Washington Post.

How can you be a supercommunicator?

How can you be a supercommunicator?
Infographic: Alysha Khan and Ian Perchick

Topics include:

  • How digital technology is changing communications
  • Know thy audience
  • Know thy subject
  • Strive for simplicity
  • Guidelines to effective communication
  • Humanizing your content
  • Getting your audience to care
  • Using building blocks and analogies
  • Making it visual and interactive

 

Praise for Supercommunicator

Supercommunicator… is written in clear, uncomplicated sentences. It focuses on helping communication professionals — or anyone who communicates on the job — hone their message for maximum impact…a guide to keep handy for the next time you absolutely have to trim that PowerPoint presentation from 50 slides to 35… offers lots of handy nuggets.”
Bloomberg BusinessWeek

Packed with solid advice, Supercommunicator is an excellent guide to help you improve and enhance your writing and communication skills.”
Success

This is an important book.” The Chicago Tribune

An era of complexity demands a fresh legion of communicators that can tame it. Frank Pietrucha calls them ‘supercommunicators’. They are professionals who are able to organize and synthesize vast amounts of data, and then transform them into compelling written and visual stories that their audiences can understand. With its mixture of short essays, case studies, and practical advice, this book is a neat resource for those interested in communicating with simplicity, clarity, and depth.”
Alberto Cairo, University of Miami, Author, The Functional Art

Frank Pietrucha serves up as many facets of communications as Baskin’ Robbins does flavors. Without lecturing, he illustrates how to attract and educate audiences via ever more complex communication tools… Is it a bird? Is it a plane? No, but it’s a book that ought to be required reading for every student or professional at any stage in his or her career.”
John J. Seng, CEO, Spectrum Science Communications, Chair, GLOBALHealthPR

Supercommunicator…. emphasizes how dramatically the twenty-first century has changed the ways in which people hear and process information, and it guides us in how to adapt our communication styles for today’s audiences.”
Candace Fleming, CIO and VP of Technology, Columbia University

From the brave new world of multimedia and infographics, to timeless lessons on finding a human voice and telling a compelling story, Frank Pietrucha’s book is your modern primer in communication.”
Paul Smith, Author, Lead with a Story

Title: Supercommunicator: Explaining the Complicated so Anyone can Understand
ISBN: 978-0-8144-3368-3
Publisher price:  $17.95
Format: Paperback